This morning, as we often do on Tuesdays, my silent partner (until we start making the big bucks and he can quit his day job) and I sought out a Tully's Coffee Shop to have our weekly meeting. The last time my partner had been to the Tully's (located in Kenmore, a Seattle suburb) it had looked like most Tully's have looked in the past. He had avoided it for the past two years because it was in the "Tacky Tully's" category that many Tully's coffee houses have become as the company went through CEO after CEO trying to find a way to make a profit. (The only profit they have ever had was through selling assets, not products.)
We knew it might be in a little better shape because, since the appointment of the most recent CEO and President, things have been significantly improved in a number of areas.
In an article in the Seattle P-I in August, 2006, Tully's looks to brew turnaround, the appointment of John Buller, a Tully's Board member and former Executive Director of the University of Washington Alumni Association, to CEO and President. This move has led to the company doing most of what it planned six months ago. And much, much more.
It has been very impressive. New and often better with everything from free wi-fi to new coffee products, new dairy products (we had an exceptional milkshake today), better pastries, an exciting new company website (stressing customer input on how they can improve things), better seating, a quarterly company newsletter, and frontline personnel no longer simply ringing up sales.
They are once again striving to create the company that the founder, Tom Tully O'Keefe, envisioned when he created the company in 1992. His interview in post.com on January 19, 2001 caught my attention because he spoke to the value of providing a great employment experience for his staff and having fun in the process. He appears to be a kindred spirit who understands the value of a partnership organization.
Customers, consciously and unconsciously, judge everything they see, hear, smell, and feel (sense) when they spend time in a business. Today, in February 2007, Tully's has great employees, exceptional products, and finally they have a great leader, but they still lack a passion for excellence that can be seen, heard, smelled, and felt in most stores. (Customers judge, consciously and unconsciously, everything they see, hear, smell and sense. Retail is detail)
In fact I have never seen it in any of their stores (close in a few, but none with the whole package) until today!
As we drove into the parking lot, there were several obvious differences since the last time my partner was here. The coffee house full of smiling, happy employees. It should be the model for the company. The cheerful Store Manager, Debbie, a four-year Tully's employee, who spoke and listened with a pleasant smile, and was obviously focused on providing an experience that was exceptional. (She told me she asked her staff to walk in from the entrance and make a judgment about what customers see when they enter the store.)
It was by far the best experience I have ever had in a Tully's. Her team exuded sincerity and caring when they asked people how they liked their coffee, pastries, and (in our case) milkshakes. They were not tethered to the cash register and espresso machine like so many employees appear to be in many other stores located throughout the Seattle metro area. They had the team pride, spirit, and the team chemistry of a top-flight sports team. I loved it!!!
They were doing what Debbie had taught them how to do through her version of "best of the best" motivation, mindsets, methods, and mission. They were doing what I would like to teach the entire company how to do.
The goal of every customer service team should be to inspire their customers to remember, return, and recommend. Her team did exactly that.
It was a remarkable, memorable, and exciting experience.
It was the excitement program!