The purpose of this blog has been to give Tully's Coffee, then TC Global, and now Global Baristas simple, fun, involve everyone corporate and store models systems) that will heal their "Ivory Tower Syndrome" disease.
Tully's has the places, products, prices, promotions, and presentations to be successful. Where they fail is their lack of understanding the people part of their Specialty Coffee retail business. Employee awareness and customer awareness. How to educate, motivate, and appreciate both their employees and their customers.
70% of employees don’t feel valued by their employers. 64% of Americans leave their jobs due to lack of recognition. This impacts the bottom line because customers feel the effects of employee success and either respond with loyalty, or get turned off by bad service or inferior products.