2013 Specialty Coffee Retailer Ratings (please open for Power Ball version)
|Overall Satisfaction?||Facility?||Merchandise?||Staff?||Sales and Promotions?||Pricing?|
|Dutch Bros. Coffee||5||2||2||5||5||5|
|Seattle's Best Coffee||3||2||2||2||4||4|
|The Coffee Bean & Tea Leaf||3||3||2||2||3||4|
Companies or models scoring 20 percent of the range below the industry or the segment receive a rating of 2 Power BALL Circles (2 above) indicating that consumers rate them lower than other companies in the survey. J.D. Power does not publish a rating lower than two Power Ball Circles.
"Staff friendliness and positive interaction with the customer are keys to achieving high levels of satisfaction," said Sally Lombardo, director of research operations at J.D. Power and Associates. "A specialty coffee retailer whose staff learns to master these skills may not only achieve high customer satisfaction, but also benefit from positive recommendations, customer loyalty and attachment to the brand."
"Dutch Bros. Coffee is exceptional at creating an experience that resonates with their high-intensity customer base, which results in their very high loyalty and satisfaction ranking," said Lombardo. "Being able to provide a hip, fun experience to customers with a local and unique feel helps Dutch Bros. Coffee continue to differentiate itself from its competitors year after year.