BHAG: Win the "Specialty Coffee Hospitality Game"

  • The mission statement hanging on an all store walls is either seen by customers/associates daily or hidden under a product poster. It is the perfect Big Hairy Audacious Goal. When associates learn how to sell,(self, products, store, company), develop customer relationships that evolve into friendships, and earn a reputation for providing the "Worlds Ultimate Coffee Shop Experience" Tully's Coffee will be beloved once again as it finally goes from a decade of dirt, dust, and tacky specialty coffee ignorance to world famous by LEARNING how to execute everything the previous failed organizations believed they were doing daily in their stores.

because they created an exciting new model...

  • "Learn from the people, plan with the people, begin with what they have, build on what they know. Of the best leaders when the task is accomplished the people will remark we have done it ourselves." Lao-Tzu

that is in everyone's self-interest to execute!

  • "Leadership is the art of getting someone else to do something you want done because he wants to do it." Dwight D. Eisenhower

Participatory Leadership Simple, fun, everyone

  • "Although autocratic and laissez-faire managing are different styles, both de-motivate the overwhelming majority of workers, identifying and implementing ways to improve the organization’s performance as a whole." and both place severe obstacles in the way of getting their jobs done. The research in this area strongly suggests a third approach, which is participative. Participative leadership is an active style that stimulates involvement ,not a passive style that forfeits leadership. In an effective participative organization, no one doubts who is in charge. But that person expects employees to think, to exercise judgment, and not just do. Judgment is expected from workers in performing their specific tasks and in identifying and implementing ways to improve the organization's performance as a whole." Sirota, David Ph.D., Louis A. Mischkind, Michael Irwin Meltzer "The Enthusiastic Employee"
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A "Passionate Curiosity" leads to excellence...

Rethink Corporate/Store team achievement models

  • "We cannot solve our problems with the same thinking we used when we created them." Albert Einstein “It is amazing how much can be accomplished if no one cares who gets the credit.” John Wooden

Niche: World's Ultimate Coffee Shop Experience

  • In a recent Seattle Times article, retail-industry analyst Dan Geiman, of McAdams Wright Regan in Seattle, said that to be successful Tully's must CARVE A NICHE for itself between coffee giant Starbucks and small, independent cafes. "They've got to make themselves DISTINCTIVE.," Geiman said.

Niche: An experience EMPLOYEES LOVE $$$

  • "The Three Factor Theory asserts that employees seek to satisfy three needs-equity, achievement, and camaraderie-in an employment situation. It further asserts that when all three needs are met, it results in enthusiasm directed toward organizational goals. Enthusiasm is not just about being happier or more content-it is employees feeling that they work for a great company, one to which they willingly devote time and energy beyond what they are being paid or what is expected or monitored. A great company is one that largely meets all their needs for EQUITY, ACHIEVEMENT, CAMARADERIE. Until that happens, it is no more than a ’good’ company." The Enthusiastic Employee David Sirota, Ph.D., Louis A. Mischkind, Michael Irwin Meltzer

Niche: An experience CUSTOMERS LOVE $$$

  • Danny Meyer: Setting the Table: The Transforming Power of Hospitality in Business

    Danny Meyer: Setting the Table: The Transforming Power of Hospitality in Business
    Meyer said his business strategy is built on both good service, defined as the technical delivery of a product, and “ENLIGHTENED HOSPITALITY" which is how the delivery of that product makes its recipient feel. He argued that HOSPITALITY is the distinguising factor for success in this new, service economy. In the information age, competitors know how to offer the same products and services, but the CULTURE and EXPERIENCE companies create for their customers will help them stand out. “It’s all about HOW YOU MAKE THE CUSTOMER FEEL.” he said.

Joseph Michelli will love telling our unique story