Rethink Corporate/Store team achievement models

  • "We cannot solve our problems with the same thinking we used when we created them." Albert Einstein

Optimize your reputation, revenues and resumes...

  • "You do not change things by fighting the existing reality. To change things, You must build a NEW MODEL that will make the existing model obsolete." Buckminster Fuller

by engaging everyone in a pro sports approach...

  • "Learn from the people, plan with the people, begin with what they have, build on what they know. Of the best leaders when the task is accomplished the people will remark we have done it ourselves." Lao-Tzu

focused on winning "The Game" every day $$$

  • "Leadership is the art of getting someone else to do something you want done because he wants to do it." Dwight D. Eisenhower
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BHAG: Win the "Specialty Coffee Hospitality Game"

  • The mission statement hanging on an all store walls is either seen by customers/associates daily or hidden under a product poster. It is the perfect Big Hairy Audacious Goal. When associates learn how to sell,(self, products, store, company), develop customer relationships that evolve into friendships, and earn a reputation for providing the "Worlds Ultimate Coffee Shop Experience" Tully's Coffee will be beloved once again as it finally goes from a decade of dirt, dust, and tacky specialty coffee ignorance to world famous by LEARNING how to execute everything the previous failed organizations believed they were doing daily in their stores.

Create an experience CUSTOMERS LOVE $$$

  • Danny Meyer: Setting the Table: The Transforming Power of Hospitality in Business

    Danny Meyer: Setting the Table: The Transforming Power of Hospitality in Business
    Meyer said his business strategy is built on both good service, defined as the technical delivery of a product, and “enlightened hospitality" which is how the delivery of that product makes its recipient feel. He argued that hospitality is the distinguishing factor for success in this new, service economy. In the information age, competitors know how to offer the same products and services, but the culture and experience companies create for their customers will help them stand out. He said, “It’s all about HOW YOU MAKE THE CUSTOMER FEEL.”

Joseph Michelli will love telling our unique story